I am going to analysise the above poster of the film 'The Dark Knight'.
Firstly I will analysise the layout of the poster and it's use of camera angles to create the desired impact. Although it doesn't follow the standard layout theory, instead both the caption, image and title is all centered in the poster this is to immediately draw the audiences eyes to the centre of the poster and keep them there so they are not moving around the outskirts of the poster where there is no information given about the film. They have chosen to feature the text caption at the top of the poster 'Welcome to a world without rules', the fact that this is in block capitals but the print is small creates a subtle impact, indicating it is not the most important feature in the poster but it interests the audience enough to want to know what it's talking about. Following the narrative theory and reading the page downwards the next thing the audience views is the centeral image; the main character Batman is in the centre of the entire poster showing his importance in the film, the camera angle is a low angled long shot showing the superiority of Batman and indicating the power he posesses in the film. Above him is the iconic Batma logo of a bat, people relate to this and it usually has the connotations of a super hero, however this one is a flamed logo suggesting this time there may be a twist to the normal iconic film that is Batman. Fire also holds the connotations of anger and disaster which are what an audience expect from a typical Batman film.
The next feature in the poster following the narrative theory is the text list of actors, this is usually to interest the reader if they like a specific actor that features in the film, if they film features well-known hollywood actors it indicates that the insitution has a high budget so this will be a blockbuster film filled with high class special effects and action. The next part in the poster is the iconic Batman logo with the title 'The Dark Knight' this is where it is revealed to you properly as a Batman film, however Batman is being referred to by a different name, the connotations of dark suggests negative things such as crime and evil, this contrasts with the connotations you get with knight, someone in shining armour, a hero to save the day etc. This given contrast is what intices the audience to want to understand the hidden depth given in this film about Batman.
The colours used are all dark, with blacks, greys and the contrasting fire, the audience ...
The next feature in the poster following the narrative theory is the text list of actors, this is usually to interest the reader if they like a specific actor that features in the film, if they film features well-known hollywood actors it indicates that the insitution has a high budget so this will be a blockbuster film filled with high class special effects and action. The next part in the poster is the iconic Batman logo with the title 'The Dark Knight' this is where it is revealed to you properly as a Batman film, however Batman is being referred to by a different name, the connotations of dark suggests negative things such as crime and evil, this contrasts with the connotations you get with knight, someone in shining armour, a hero to save the day etc. This given contrast is what intices the audience to want to understand the hidden depth given in this film about Batman.
The colours used are all dark, with blacks, greys and the contrasting fire, the audience ...
Great analysis that would gain a B grade at AS. The reason it wouldn't be an A is because it needs more terminology consistently throughout. Jade - post a list of terminology onto your blog so that you can keep going back to it and you know where it is.
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