Advert for Google Chrome analysis- Dear Hollie

How does the advert engage the audience?

There are a variety of techniques used during this advert which immediately engage the audience. The first is through the use of music, it uses non-diegetic sound of a soft piano playing, this creates a harmonious and happy feeling within the viewer, combined with the use of the diegetic sound of both the keyboard typing and the voices heard in the video, is what gives it such a personal feel. This advert instantly engages through the emotive use of music.
The second way in which the advert engages the audience is through the story of a fathers relationship with -and his love for, his daughter. The first camera shot we see is a mid shot with a father holding his new born baby, this creates an immediate personal identification for anyone who is a parents and can identify with the feeling of holding their new born baby. It would be an advert suitable for a viewer with high family values, and someone who believes a strong relationship with their children, even when they are very young is important. We are shown various emails being typed throughout with the subjects relating to the next step in Hollie's childhood. With a photo of Hollie on her 1st birthday dressed in a costume is followed by the caption "Mum says I'm not allowed to dress you again." this tells the audience that the parents have strong bonds, both with their child and each other, with the element of comedy it creates a warm and loving feeling in the advert, it engages you by playing on your heart strings as it gives you an emotive story. It engages you because you want to see the story develop and what Hollie is up to next!
I believe the main way the audience is engaged in this advert is by creating a story and audience can personally identify with and by showing how the internet can be used by anyone in whichever way they choose.

What is communicated about Google Chrome in this advert?

A lot is communicated about Google Chrome in this one particular advert. Firstly, it is shown that Google Chrome can be used in a clever way to with-hold memories and store thoughts, the search engine is the aid in the fathers way to express his love for his daughter to then later show her, it's something they can share and is personal to them. This convinces the audience to also use Google Chrome to aid their own personal connection with others, it shows it's audience that Google Chrome has a lot more to offer than just being a search engine and how they have developed to provide their users with so much more. The fact that the advert has smooth changes within each scene and that every photo is added with ease and email is sent without a wait suggests the speed at which Google runs, how it has managed to keep up with the speed in which people want to do things when using the internet. We then see the father type into the email "One day we will look back on these together." this creates the idea that Google Chrome is the keeper of memories and that all of what we love is saved right there with Google Chrome, making access to the soon to be past will be ever more easier.

How is internet represented in this advert?

In this advert the internet is represented in many ways but the most important of these is the variety of ways in which you can use it, in many of the different shots different aspects of the internet are shown such as, Youtube, google maps and google albums, this shows how Google Chrome links all of these together, in the same way it links the past and the future, the father and his daughter. The internet is shown to be powerful in the unifying of lots of different factors, it creates a gateway that wasn't there before. The internet is represented that if used efficiently it can make what you thought you could never do, achievable. Not many people would have the time to sit and hand write notes with printed photographs, but the internet allows you to keep a personal written diary to someone with all the interlinks to videos and photographs without the fear of loosing them. It represents it to be being in-keeping with the transformation in digital media while maintaining all important values.