Poster analysis



I am going to analysise the above poster of the film 'The Dark Knight'.

Firstly I will analysise the layout of the poster and it's use of camera angles to create the desired impact. Although it doesn't follow the standard layout theory, instead both the caption, image and title is all centered in the poster this is to immediately draw the audiences eyes to the centre of the poster and keep them there so they are not moving around the outskirts of the poster where there is no information given about the film. They have chosen to feature the text caption at the top of the poster 'Welcome to a world without rules', the fact that this is in block capitals but the print is small creates a subtle impact, indicating it is not the most important feature in the poster but it interests the audience enough to want to know what it's talking about. Following the narrative theory and reading the page downwards the next thing the audience views is the centeral image; the main character Batman is in the centre of the entire poster showing his importance in the film, the camera angle is a low angled  long shot showing the superiority of Batman and indicating the power he posesses in the film. Above him is the iconic Batma logo of a bat, people relate to this and it usually has the connotations of a super hero, however this one is a flamed logo suggesting this time there may be a twist to the normal iconic film that is Batman. Fire also holds the connotations of anger and disaster which are what an audience expect from a typical Batman film.
The next feature in the poster following the narrative theory is the text list of actors, this is usually to interest the reader if they like a specific actor that features in the film, if they film features well-known hollywood actors it indicates that the insitution has a high budget so this will be a blockbuster film filled with high class special effects and action. The next part in the poster is the iconic Batman logo with the title 'The Dark Knight' this is where it is revealed to you properly as a Batman film, however Batman is being referred to by a different name, the connotations of dark suggests negative things such as crime and evil, this contrasts with the connotations you get with knight, someone in shining armour, a hero to save the day etc. This given contrast is what intices the audience to want to understand the hidden depth given in this film about Batman.
The colours used are all dark, with blacks, greys and the contrasting fire, the audience ...

The Dark Knight- question related evidence

Identify how media products from your case study make links with other media platforms. What are the reasons for these links?

In your answer you should:

• Consider possible links such as targeting audiences, promotion and revenue generation.
• Support your answer with reference to a range of examples from three media platforms.
  (32 marks)

My first product is The Dark Knight, the film.
Although film is a broadcast it makes strong links within e-media.
1. Official site - chat forums

2. This is through the use of twitter and facebook pages, (fan pages) hastag, twitter trend, twitter accounts.

3. Fan sites (fan made websites)
4. fan videos made on youtube. youtube trailers, reviews posted by people.   youtube trailer     spoof youtube video
5. film reviews- beneficial to A & I so they can give and view feedback. (magazines and imdb, rotten tomatoes etc) film review- rotten tomatoes  imdb
6. podcasts
7. merchandise  merch web

8. posters

9. Games
10. buy films soundtracks

Advert for Google Chrome analysis- Dear Hollie

How does the advert engage the audience?

There are a variety of techniques used during this advert which immediately engage the audience. The first is through the use of music, it uses non-diegetic sound of a soft piano playing, this creates a harmonious and happy feeling within the viewer, combined with the use of the diegetic sound of both the keyboard typing and the voices heard in the video, is what gives it such a personal feel. This advert instantly engages through the emotive use of music.
The second way in which the advert engages the audience is through the story of a fathers relationship with -and his love for, his daughter. The first camera shot we see is a mid shot with a father holding his new born baby, this creates an immediate personal identification for anyone who is a parents and can identify with the feeling of holding their new born baby. It would be an advert suitable for a viewer with high family values, and someone who believes a strong relationship with their children, even when they are very young is important. We are shown various emails being typed throughout with the subjects relating to the next step in Hollie's childhood. With a photo of Hollie on her 1st birthday dressed in a costume is followed by the caption "Mum says I'm not allowed to dress you again." this tells the audience that the parents have strong bonds, both with their child and each other, with the element of comedy it creates a warm and loving feeling in the advert, it engages you by playing on your heart strings as it gives you an emotive story. It engages you because you want to see the story develop and what Hollie is up to next!
I believe the main way the audience is engaged in this advert is by creating a story and audience can personally identify with and by showing how the internet can be used by anyone in whichever way they choose.

What is communicated about Google Chrome in this advert?

A lot is communicated about Google Chrome in this one particular advert. Firstly, it is shown that Google Chrome can be used in a clever way to with-hold memories and store thoughts, the search engine is the aid in the fathers way to express his love for his daughter to then later show her, it's something they can share and is personal to them. This convinces the audience to also use Google Chrome to aid their own personal connection with others, it shows it's audience that Google Chrome has a lot more to offer than just being a search engine and how they have developed to provide their users with so much more. The fact that the advert has smooth changes within each scene and that every photo is added with ease and email is sent without a wait suggests the speed at which Google runs, how it has managed to keep up with the speed in which people want to do things when using the internet. We then see the father type into the email "One day we will look back on these together." this creates the idea that Google Chrome is the keeper of memories and that all of what we love is saved right there with Google Chrome, making access to the soon to be past will be ever more easier.

How is internet represented in this advert?

In this advert the internet is represented in many ways but the most important of these is the variety of ways in which you can use it, in many of the different shots different aspects of the internet are shown such as, Youtube, google maps and google albums, this shows how Google Chrome links all of these together, in the same way it links the past and the future, the father and his daughter. The internet is shown to be powerful in the unifying of lots of different factors, it creates a gateway that wasn't there before. The internet is represented that if used efficiently it can make what you thought you could never do, achievable. Not many people would have the time to sit and hand write notes with printed photographs, but the internet allows you to keep a personal written diary to someone with all the interlinks to videos and photographs without the fear of loosing them. It represents it to be being in-keeping with the transformation in digital media while maintaining all important values.

New and digital media offers media institutions different ways of reaching audiences. Consider how and why media institutions are using these techniques (48 Marks)

Due to the development of technology causing an expansion in the digital media means it is easier for media institutions to reach their audiences, and are able to gain a greater understanding of what their audience want in order to reach target their audience.
There are many ways in which this has been able to happen, firstly, the internet has allowed a gateway between media institutions and their audiences, allowing them to engage on a more personal level. An example of this would be how the use of twitter allows audience feedback on certain films and television programme's, such as the X-Factor. By using the symbol '#' twitter users are able to tag a phrase with their tweet so that if a person searches this phrase their tweet, along with many others, will appear. X-Factor used this, particularly during the auditions so that users could tweet their opinions and view what other's were also thinking, by allowing their viewers to interact it means they are gaining a lot more from the programme, by giving the audience a voice it makes them feel important to the show, and what this particular show feed's off is a large amount of viewers, because a large amount of opinionated viewers means a large amount of voters.
Following on from this point is the increase in other methods of social networking and how this has had a major impact. This is down to the amount of people using social networking sites, which is mostly favored by people between classes E-B and more often than not students and young people. By being having access to social networking the media institutions can see directly who their target audience are, they have a real life profile of someone to set their aims to. This also allows a greater range of advertising, for example down the side of someone's facebook page their is a featured number of ad's, these are cleverly based around what this person researches on the internet and the pages they have previously 'liked', this is cheap and smart way of advertising in both this and the above twitter example because they are getting their audiences to advertise for them, as well as gaining all important feedback.
Fan sites are another important aspect to the digital media as it allows fans of certain films or TV shows interact with one another making them feel apart of something more than what's on a screen. A user can subscribe to individual fan sites, 'like' facebook fan pages or follow twitter pages, in some cases they can even set up their own as the internet now gives you complete easy access to do so.
Websites have become increasingly high-tech and have allowed their users to have more interaction with the film, for example I looked up the website for 'The Dark Knight' and saw good computer graphics as well as links to social networking relating back to the points on the constantly growing social networking sites.
Through the use of smart phones and 'Apps' the audience are able to completely interact with the film and have easier access to review sites in order to give or receive information on a film they may wish to watch. With websites such as BBC iPlayer and 4OD it gives the users the option to watch shows where-ever and whenever they choose with a wide selection of what the channels provide, this also gives them the ability to advertise future shows to gain more viewers, for those who don't have time to watch the television.
The audience have much more control over what they want to watch and their opinion now is highly valued by media institution, because they are the money behind the profit.

Teen Vogue 'copy' on Taken star Maggie Grace

Taken and Taken 2