Lesson Discussion.

1.  What representations of class do we see daily in the Media?

Lower Class, E-Lower C. Reported in the news, London Riots.
New presenters, usually white, middle class in order to be relatable to a larger audience, however, well presented, and well-spoken etc.
Ethnic Minotrities, shown in two contrasting lights: Immigration, terrorism, crime etc. & Equality
-Shown in the news and in TV Dramas.

2.  Which programmes represent the lower classes?
Georgie Shaw
The Valleys- sterrotypical view on Welsh
Police Dramas- view on crime, the perportrators of crime.
X-Factor- Sob story 'Rags to Riches'. Homeless, work in a supermarket etc.

3.  What stereotypes are created by the Media of class?

Yes, shown in 'Made in Chelsea' 'The only way is essex' etc.
How the government is shown- I'm a celebrity get me out of here featured the first mp.
David Cameron, shown as middle class.
Ed Milliband- talks of his public schooling, how this makes him relatable.   (squewed vision within government, not relevant to lower classes, or everyday people)
(Social mobility)

4.  What's the difference between North and South in terms of class?
North Vs South

Eastenders is South (London, Cornwall etc) - more arty and cultural
(Manchester, Leeds, Liverpool etc) - seen as more labour workforce

5.  What are the main interests of people in TOWIE?  What idologies does it create?  How are these ideologies different from Made in Chelsea?

TOWIE:  Go have beauty treatments, gossip between relationships and friends, go partying, drinking, have sexual relations etc.
Percieved as trying to be upper class with a pride in their appearance, however, unachieved due to lack of education.
- Want a certain look, (fakery)- Ideology
- To have an attractive partner
- To socialise, have a good social life that others are jealous of.

6.  What marketing have you seen for any of these sorts of shows and what does it tell us about them?

Adverts are shown in a humorous light, informal relationship, the audience are laughing at them and not with them.
They think we are laughing with them?
Percieved as being stupid- audience are unaware of the degree of reality.

Lesson 1- Looking at Reality TV and its effect. Analysis of Trailers and reading of article in media magazine.

Analysis of Big Brother Trailer-

"Big Brother" is a reality TV show in which a group of 12 celebrities- or normal people are put into a house to live together for a series of weeks. I have chosen to analyse the trailer for celebrity Big Brother 2011, UK.

From watching the trailer I would judge that someone would watch this programme in order for diversion, social interaction and surviellance. Diversion is because of the time Big Brother is shown on television- 9pm/10pm, depending on the content, this is the time most adults, or students are sat watching television in order to relax. Social Interation is also highly important, as the show often includeds 'Twitter Hashtags' so people can voice their opinions online, and interact between one-another about the show. Surviellance is often if a celebrity is feautered whom a member of the audience may be particular interested in finding out information about, and what they are like as a person and not how they are percieved by the media. Surviellance is also what the 'Big Brother' idea is about, watching people go about normal activites because of the curiosity within most humans about others.
I believe the audience of this programme to be mostly E-lower C, this is down to the celebrity's that feature often being aimed towards the audience of soaps on televsision, or a page 3 model that features in the Sun, and using this knowledge I can determine the audience of Big Brother.

The colours used in this trailer, in the clothing of those featured- (mise-en-scene) are bright and eye catching, for example the first woman featured in the trailer is wearing a yellow dress, this immediately draws in the audiences attention, as it has the connotations of sunshine, linked in to happy emotions, so therefore it gives you a postive feeling about the show. The men shown in the trailer are dressed in greys, blacks with a hint of red, these colours are less intimidating to the audience, suggesting a more relaxed tone to the show, the red however has the connotations of danger and lust, giving the idea that there are certain dramas to happen within the show, thus intriging the audience into watching it. Two women are then featured wearing white dresses, this shows a goddess like stature with the two men either side of them, the white connotatates purity, showing an innocence to the show, contrasting with the red of the mens outfits.
You then have the street scene, with the cheerleaders- this links back to audience when considering the idea of a soap style advertand whom their audience would be, also the cheerleaders have the connotations of happy, highschool and good spirit, as well as the more provocative ideas about cheerleaders. This is again a contrast of the innocence, with the racy connotations behind them. The colours continue to be bright and eye-catching, this combined with the featured celebrities facial expressions of smiles, and their dance-like movements, with high speed skips instead of walks suggests a light tone to the programme, with happy ideas, and excitement set within the audience intriging them to watch it.

The genre of this trailer is clearly Reality TV, this is shown through certain codes and conventions such as a lively set atmosphere through diegetic and non diegetic sound, there's no story-line given to the audience, just the characters which shows the story is yet to be written- like in a reality show because nobody can determine what will happen, it's completely un-scripted. This is unlike that of a drama.

The institution of this trailer is Channel 5, they are presented as wealthy, however, not that of BBC 1 we know this because there are no graphics or special effects used in the trailer, it's a constant camera roll. There's also no exotic location used.

Ipod advert Exam Questions

What is communicated about the brand of Apple in this advert?

One of the main things that is communucated about the brand of Apple in this advert is that they are a well-known and wealthy institution, the audience know this because there is no narrative given in the advert, or specific information about the product- just the image of it. This indicates that the brand is extremely well-know, and that enough people are aware of the brand and their products that the added information is not neccesary. This also emphasizes the wealth of the brand/insitution because the advert is so simple yet uses hgih quality graphics and computer technology the audience know that they have highly skilled computer and graphics teams working on the creation of the advert. This is also highly relevant when knowing what the product is and more information about the brand, as Apple is the creator of technologically advance computers etc.( - This also indicates their connection to the digital age and therefore a large expanding audience.)The audience also know that the insitution is wealthy due to the fact that this is a television advert- we know that a television advert is expensive to run and the fact that this advert runs for a long period of time with only the Apple products simply 'bouncing' around the screen to a song indicates the wealth that the insitution posseses in order to do this.

What is also communicated to the audience about the brand of Apple is that they are completely user friendly, they do this by displaying a large variety of colours of their products, proving that it is adaptable to anyone's taste as the colour can be specific to someone's likes and personality. The brand are relating to the audience on a personal level by doing this. By using non-diegetic sound with the song playing on the advert that is seemingly unknown it shows how they are still intune with their audience, and still a very grounded institution. This also links to how well-known the insitution Apple is as they are able to promote a song in their advert, they don't need to promote an already well known song in order to engage their audience.

Podcast review of Taken

Kermode and Mayo Podcast of Taken