Website Analysis- Tesco

Institutions

Film- Brave

Institution: Disney Pixar

The film 'Brave' created by Disney Pixar is a hybrid of animation, action and adventure, released in 2012 about a princess who is determined to create her own path in life and defeat a curse.
What sort of organisation is Disney Pixar? (Brand Identity) The brand identity of Disney Pixar is that they are a hugely successful, family orientated and international film company who create largely popular films that produce a huge profit for the company. We can see this from the website: Pixar Website, it's well finished, with pictures from well-known, popular animated films such as, Monters Inc and Finding Nemo. What we can tell from this is that they have a highly skilled web design team who work at keeping their image professional and modern. They present themselves as keeping relative to their audience, with an informal website giving the reader access to "Behind the scenes" and "careers" both of this selections are welcoming to the reader, bringing them to be a part of the Disney Pixar organisation.
Are they are a large or small comany? Disney Pixar are a large multi-national company whose films are released all over the world, in a number of different languages, producing billions of profit pur annuam. We know they are world-wide as they are connected to social networking sites Facebook and twitter, shown here: google search of disney pixar. We also know the size of the institution as Pixar was actually bought by Disney for $7.4 billion, showing a link up between two large institutions that are the most well know for family, - often animated films.

Television Programme- Grand Designs

Institution- Channel 4

Link to website: channel 4 website
Grand Designs is a property programme shown on Channel 4, often at around 7-8pm in the evening on a weekday. It shows everyday peopleand familes who decide to take on the project of building themselves the ideal home.
What sort of organisation is Channel 4? (Brand identity) Channel 4 is a large TV production company who show programmes ranging from drama's to documentries often to project genuine information and knowledge in a more dramatised way. They have different platforms such as their channel and their website, having the website shows that they are reaching their audience widely with the use of modern technology- produced by web design team. The website also provides the reader with an option for 4OD, a website created to view not only programmes you have missed, right back to the first series but for programmes that are no longer shown on Channel 4. This shows that they are looking to relate different generations of people.
Large or Small Company? Channel 4 is a large company, known throughout the UK, however, are not a transnational company and are only aired in the UK. This is due to Channel 4 hosting for a british audience, with 90% of the progammes or documentries being produced in the UK.
What else do they own?  Channel 4 are purely a television company.

Magazine- Cosmoplitan

Institution- Hearst Magazines

Link: Hearst Magazines Cosmoplitan magazine is a fashion, beauty and lifestlye magazine for women. It's owned by hearst magazines who describe themselves as 'one of the UK's leading magazine companies'.
What sort of organisation are they? (Brand Identity) Hearsts brand identity is that they are both a highly powerful and wealthy company, with a clean-cut professional image in their market. They own many large, well-known magazines, and are shown to the public as being modern and welcoming to new platforms of media, such as, websites, apps and social networking.
Are they a small or large company? By taking what we know from the website and the information shown above we can determine that they are a large company, who also operate in America as they are headquartered in New York City.
What other media products do they own or produce? Their website states that they own 24 magazine brands and 24 digital assests. As well as Cosmoplitan magazine, other magazines they also produce include: Best, Company, Country Living, ELLE, Good Housekeeping etc. Many of these titles are followed by digital assests with the websites, including others: digitalspy.co.uk, elledecoration.co.uk, netdoctor.co.uk, sugarscape.co.uk and menshealth.co.uk. 

Magazine Splash

Check it out!

So I bought the lastest copy of Cosmo magazine in order to fill up my days free periods (an intended distraction) and it achieved that of what I wanted it to. I was a little upset at the price of £3.50 for something I can cover back to front in about an hour and a half, however I do know I will probably read through it again! I love the buzz I get when talking about the articles with friends, admiring the clothes, laughing at the funny stories and making our own wishlists of the contents (Including the gorgeous Ryan Gosling!).
Due to recently starting my AS media course I now find myself analysing everything! From the articles themselves, to the fashion spreads and advertisements.
Now it's just the anticipation for the next edition to fill the shelves.

x2 product x2 platform analysis

Herbal Essences Magazine Advertisement:

The advert for Herbal Essences shampoo and conditioner published in cosmopolitan magazine is aimed towards beauty conscious women, who's values involve being clean and attractive to both men and other females. We can gain this information from knowing where the advert is being featured and what we are shown in the advert. The connotations of this advert are a young, attractive woman with long thick, healthy looking hair who is smiling and the product to the bottom left of the advert. We can denote from this is that the product provides the woman with happiness through the appearance of her hair. The woman is shown wearing a head-dress made from flowers, the denotations of this is that she is natural and pure with the iconography of the head-dress linking it to Greek mythology. Using the Kress and Van Leevwon theory of layout where we have our main image- what we can see, to the left followed by what we are being told to the right of the page. We are told by the advert- "You crowned us with glory. Now we'd like to return the favor" , this gives the audience a sense of friendship between them and the product, they are thanking their consumers and offering to return the favor. This is followed by the revealing of the "Product of the year award 2012" at the bottom left of the advert. This advert creates and animus image of women, however, also presents women with an image of how men want to view an attractive view- male gaze. 

Glamour Webpage analysis:

The first thing we are shown on the website is the title, which is a bold pink font to the top left of the website, this immediately gives the reader a strong feminine appeal followed by an image of the latest edition of Glamour at the top right of the website, this is to interest the reader to the product, known as sub-marketing. The navigation bar appears directly below this with options such as "Love, Sex & Relationships" and "Fashion and Beauty" this suggests a target audience of fashion conscious women that have an interest in articles about a certain lifestyle depicted by this magazine, being presented in both a sexual and classy way.
The photos used on this website are all perfect looking, attractive men and women, although this gives us a false image, the women that view this accept it. Using the Kress and Van leevwon theory we can view what we are being given to our left, which is an animated (letting us know they have a wealthy institution as this and the website would require a website design team) showing a variety of articles that would interest the view for different reasons, for example celebrity, fashion and men. 

-Social Networking, different platforms, personal tailoring (navigation)  

Boogie Nights opening scene analysis

Analysis of Narrative:

The narrative engages the audience during the first 5 minutes of 'Boogie Nights' with a range of media techniques and theory's. The first method used is a constantly moving/running camera shot that follows the intro as the action unfolds to the audience. This helps the audience pick out main characters as the camera follows them for a longer length of time rather than just scanning past them, for example the waitress on roller skates is followed on her way to the bathroom, this suggests to the audience that she will play a main role in the film. Using propp's theory we can assume that she will be the 'Princess' as she is young and appears vulnerable, as she needs to receive permission in order to go to the bathroom. 

Other uses of camera include the camera shots, such as over the shoulder, this engages the audience by giving them the ability to view the scene as though they are there. Developing the use of mise-en-scene, and combining with the use of camera shots, from how certain characters are dressed we can determine the role which they will play in the film; the lady and gentleman that first enter the club are dressed both smart and glamorous  suggesting a powerful and respectful role. If we use this idea with the focus and mid-shots of both the smartly dressed gentleman and the younger man towards the end gives the audience a sense of a 'hero' and 'donor' character being created.

Representation of Women:

Women are shown in the opening scene of Boogie Nights through 'the male gaze', having them dressed in revealing clothes and with the one woman having her arm linked through with her male partner. The first woman shown is both sexy and feminine whereas the second woman shown is younger and more vulnerable.  The women are slightly objectified in this opening shown by how the owner of the club refers to her as the "sexiest b**ch" in the club, however, she still holds a power over the men by how dismissive she is of his comment as though she didn't need to be told- or at least not in that way. Another main example of how women are represented is that the woman orders her own drink, this is a clear indication at how the roles of women had changed in the 70's.
To view click:  Link to opening scene