x2 product x2 platform analysis

Herbal Essences Magazine Advertisement:

The advert for Herbal Essences shampoo and conditioner published in cosmopolitan magazine is aimed towards beauty conscious women, who's values involve being clean and attractive to both men and other females. We can gain this information from knowing where the advert is being featured and what we are shown in the advert. The connotations of this advert are a young, attractive woman with long thick, healthy looking hair who is smiling and the product to the bottom left of the advert. We can denote from this is that the product provides the woman with happiness through the appearance of her hair. The woman is shown wearing a head-dress made from flowers, the denotations of this is that she is natural and pure with the iconography of the head-dress linking it to Greek mythology. Using the Kress and Van Leevwon theory of layout where we have our main image- what we can see, to the left followed by what we are being told to the right of the page. We are told by the advert- "You crowned us with glory. Now we'd like to return the favor" , this gives the audience a sense of friendship between them and the product, they are thanking their consumers and offering to return the favor. This is followed by the revealing of the "Product of the year award 2012" at the bottom left of the advert. This advert creates and animus image of women, however, also presents women with an image of how men want to view an attractive view- male gaze. 

Glamour Webpage analysis:

The first thing we are shown on the website is the title, which is a bold pink font to the top left of the website, this immediately gives the reader a strong feminine appeal followed by an image of the latest edition of Glamour at the top right of the website, this is to interest the reader to the product, known as sub-marketing. The navigation bar appears directly below this with options such as "Love, Sex & Relationships" and "Fashion and Beauty" this suggests a target audience of fashion conscious women that have an interest in articles about a certain lifestyle depicted by this magazine, being presented in both a sexual and classy way.
The photos used on this website are all perfect looking, attractive men and women, although this gives us a false image, the women that view this accept it. Using the Kress and Van leevwon theory we can view what we are being given to our left, which is an animated (letting us know they have a wealthy institution as this and the website would require a website design team) showing a variety of articles that would interest the view for different reasons, for example celebrity, fashion and men. 

-Social Networking, different platforms, personal tailoring (navigation)