Ipod advert Exam Questions

What is communicated about the brand of Apple in this advert?

One of the main things that is communucated about the brand of Apple in this advert is that they are a well-known and wealthy institution, the audience know this because there is no narrative given in the advert, or specific information about the product- just the image of it. This indicates that the brand is extremely well-know, and that enough people are aware of the brand and their products that the added information is not neccesary. This also emphasizes the wealth of the brand/insitution because the advert is so simple yet uses hgih quality graphics and computer technology the audience know that they have highly skilled computer and graphics teams working on the creation of the advert. This is also highly relevant when knowing what the product is and more information about the brand, as Apple is the creator of technologically advance computers etc.( - This also indicates their connection to the digital age and therefore a large expanding audience.)The audience also know that the insitution is wealthy due to the fact that this is a television advert- we know that a television advert is expensive to run and the fact that this advert runs for a long period of time with only the Apple products simply 'bouncing' around the screen to a song indicates the wealth that the insitution posseses in order to do this.

What is also communicated to the audience about the brand of Apple is that they are completely user friendly, they do this by displaying a large variety of colours of their products, proving that it is adaptable to anyone's taste as the colour can be specific to someone's likes and personality. The brand are relating to the audience on a personal level by doing this. By using non-diegetic sound with the song playing on the advert that is seemingly unknown it shows how they are still intune with their audience, and still a very grounded institution. This also links to how well-known the insitution Apple is as they are able to promote a song in their advert, they don't need to promote an already well known song in order to engage their audience.